How long will it be before the Apple iPhone is selling like its fruit counterpart on a market stall? “Come on, get your Apples. I’m not asking £269. I’m not even asking £219. You, dahhling, can take it away for just £169.”
We’d like to think that’s what’s happening at UK branches of O2 shops and the Carphone Warehouse right now, where Apple’s blabber is on sale for £100 less.
O2, which is the only company to carry the iPhone, had already reduced the cost of its tariffs to tempt in users.
The move has added fuel to a number of rumours: first, that the deal is designed to act as a stock clearance before a 3G iPhone launches in the summer; and second that sales have so far failed to meet Apple and O2’s expectations.