Quattro meaning four (see what we did there?) And this fourth edition of the iPhone sees Apple throw down the size challenge, claiming it has created the thinnest smartphone ever.
Yes, the iPhone is clearly on the same diet as the Macbook and the latest edition features an all-new “beautiful” design that melds glass and stainless steel.
It also offers FaceTime video calling, Retina display, a 5-megapixel camera with LED flash and HD video recording.
Vodafone will launch iPhone 4 in the UK on June 24, with sign up already available here.
Apple said the stunning new Retina display is the highest resolution display ever built into a phone, resulting in “super crisp text, images and video.”
Meanwhile, Apple CEO Steve Jobs called it “the biggest leap since the original iPhone.”
“FaceTime video calling sets a new standard for mobile communication, and our new Retina display is the highest resolution display ever in a phone, with text looking like it does on a fine printed page,” Jobs said at the launch. “We have been dreaming about both of these breakthroughs for decades.”
Jobs said iPhone 4 will also offer up to 40 per cent longer talk time.