Home News Lifestyle BackHug Launches Robotic Back Therapist Subscription Service in UK

BackHug Launches Robotic Back Therapist Subscription Service in UK

BackHug's new proprietary ‘Spinemap’ back tension data technology aims to tackle the £10bn cost of back problems to the UK economy


BackHug launches a new subscription service in the UK, providing a ‘robot back therapist’ that can be controlled via smartphone and features new proprietary ‘Spinemap’ back tension data technology. Back problems cost the UK economy £10 billion, and BackHug is seeking to make back care more accessible and affordable with a monthly subscription starting at £89.

BackHug, a smart therapy device, has launched a new subscription service in the UK, providing a ‘robot back therapist’ that can be controlled via smartphone. BackHug’s proprietary technology includes the new ‘Spinemap’ back tension data technology, which helps users see the objective confirmation of its outstanding therapeutic benefits after each session. The technology also objectively monitors users’ back tension, which changes over time, to improve its therapy service. Back problems cost the UK economy an estimated £10 billion, and BackHug aims to tackle this issue by offering a more accessible and affordable solution.

According to a recent survey commissioned by BackHug, 88% of Brits suffer from some form of back problem. The research also revealed that 63% of people are staying in more due to the cost-of-living crisis, and 46% are experiencing more back pain and stiffness as a result. The pandemic has led to a 31% increase in back and neck problems, with 16% of people attributing it to working from home. Currently, 44% of the UK workforce has taken sick leave due to back problems.

BackHug’s subscription service starts at £89 per month and provides free delivery and unlimited usage in the convenience of subscribers’ homes. The device has 26 robotic fingers that can loosen stiff joints in the back, neck, and shoulder blades. Stiff joints are the root cause of most of the pain people experience but cannot be treated by other devices and are too hard for human therapists to treat, making BackHug the first truly effective solution for joint stiffness and the aches and pains it causes.

Chongsu Lee, Founder of BackHug, commented that the company’s mission is to make back therapy more accessible and affordable to treat back problems. He added that the new ‘Spinemap’ technology represents a valuable new data category thanks to its innovative technology, as back tension has never been measured on a large scale before.

Overall, BackHug aims to transform the lives of over eleven million people in the UK living with back pain. With its in-app physio consultations and 2,000+ personalised treatment programme options, the company aims to offer a more affordable and accessible alternative to those on waiting lists or who need regular physio appointments, ultimately helping to boost productivity in the workforce.

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is the editor of Absolute Gadget and has made numerous television appearances to give his views and expertise on technology trends and companies that affect and shape our lives.