Along for the ride will be Samsung UK’s VP Andy Griffiths. And Shilpa Shetty, for some reason.
The store will have exclusive Samsung goods and all sorts of special offers.
“We are delighted to have worked with PRC on this Samsung Zone in Ilford,” said Samsung UK’s general manager, Colin Rodgers.
“The re-fitted store contains the full Samsung range of LED, LCD and plasmas TV’s but also showcases the growing range of digital cameras and laptops.”