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MP3 compatible music campaign launched


Now we are scratching
our heads at Absolute Gadget over this latest piece of news.
Apparently, as we all have iPods and listen to music bought the Apple
itunes store this has irked those outside of this particular ecosystem
enough to come up with a marketing campaign trumpeting the advantages
of music in the mp3 format. Prey, tell us just what these advantage are?

of the UK’s music download retailers have unveiled the new "MP3
Compatible" logo aimed at raising awareness of the format as a, er,

7digital.com, Digitalstores.co.uk, HMV.com, Play.com,
Tescodigital.com, Tunetribe.com and Woolworthsdownload.co.uk are among
the players that have signed up for the scheme, created by the
Entertainment Retailers Association (ERA) .

While these guys
sell music files in the MP3 format, the overwhelmingly successful Apple
iTunes Store sells music in the AAC format (which is smaller and
arguably a better quality format). The major drawback is that it is
only compatible with iPods (not a drwaback if you are Steve Jobs

"The beauty of an MP3 file is that once you have
bought it, you don’t need to be a computer genius or a lawyer to make
it work and you are not locked in to a relationship with a single
retailer or hardware manufacturer," said 7digital.com chief executive
Ben Drury.

Geoff Taylor, BPI CEO, said, "This logo will not
only help give consumers confidence that the music files they’re buying
will play on a wide range of devices, but will also help them know that
they are legal and that artists are getting paid."

So there you have it. The new scheme is in no way a dig at Apple, its iPod or iTunes Store, no sirree!