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UK Blu-ray penetration only 10 per cent

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blu-ray-logoResearch conducted by the British Video Association (BVA) suggests that Blu-ray isn’t achieving the penetration manufacturers would have liked. An online YouGov survey of more than 2,000 respondents revealed that although 50 per cent of adults have invested in home entertainment technology in the last two years, only 10 per cent of them have bought Blu-ray players.

HD TVs were top of the list to recreate a ‘cinema-at-home experience’, with 28 per cent making a purchase in the last two years.

That was followed closely by games consoles (20 per cent) and cable satellite and HD services (17 per cent).

The top reason people invested in home cinema kit – 27 per cent – in the last two years was to enjoy recent advances in sound and picture quality.

However, one in ten adults also say they did so because it’s cheaper than going out. And far from being anti-social behaviour, a quarter of those asked say enjoying home entertainment is one of the most important ways they now socialise with loved ones.

“Improvements in home entertainment technology over the last few years have increased the appeal of that cinema experience in our own living rooms,” said Lavinia Carey, director general of the BVA.

“With the World Cup earlier this year also giving HD TV a big boost, we expect to see more people than ever staying at home to enjoy HD, 3D and Blu-ray as a way to beat the winter blues.”

The research was carried out between 8-18 October by YouGov and used data from two surveys with sample sizes of 2,151 and 1,983 UK adults.