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World Cup goes 3D

Fifa World Cup 2010 logo
Fifa World Cup 2010 logo

Fifa_World_Cup_2010_logoWith the draw taking place later today for the finals of the FIFA Football World Cup, it seems there will already be an added dimension to the games in 2010. That’s because Sony and FIFA have announced the world’s first 3D FIFA World Cup!

“The excitement and action of the world’s most popular sporting event will be viewed as never before,” said the official announcement, revealing that up to 25 games will be recorded in 3D.

The matches will be produced using Sony’s 3D professional cameras, which will provide coverage that is “unprecedented in depth, vividness and excitement”.

“Global sporting events such as the FIFA World Cup are very important drivers of new technology, particularly in the TV market”, said Tom Morrod, a senior analyst at Screen Digest.

“The news that the FIFA World Cup will be filmed in 3D for the first time will certainly increase the uptake rate of 3D TVs in the home and develop the installed base earlier than would otherwise have been the case.”

Screen Digest now forecasts that 13.6m 3D TV sets will be installed in Europe by 2013.

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