Pizza Hut has announced a collaboration with Xbox to offer gamers a tasty deal: a free one-month membership to Xbox’s PC Game Pass with every purchase of their new Handcrafted pizza. This promotion, which runs from 5th August to 15th September 2024, is part of Pizza Hut’s “Together We Pizza” campaign, aiming to enhance gaming experiences with a delicious slice in hand.
The promotion comes in response to research by Livewire, which found that nearly 80% of Gen Z gamers enjoy fast food while gaming, with pizza being the top choice for 62% of respondents. To tap into this trend, Pizza Hut has introduced three limited-edition Handcrafted pizza flavors: Chicken Fajitas, Pepperoni & Nduja, and The Spicy GOAT. These pizzas feature a light and airy sourdough-style crust, hand-stretched and finished with a sprinkle of garlic for added flavor.
Xbox’s PC Game Pass allows players to access hundreds of high-quality PC games, including new releases and popular franchises. The service also includes an EA Play membership, offering even more gaming options. By partnering with Xbox, Pizza Hut aims to create memorable gaming moments, combining great food with top-tier entertainment.
To participate in this offer, new Pizza Hut customers need to opt in to the Pizza Hut newsletter when purchasing a Handcrafted pizza. This entitles them to a free month of PC Game Pass, providing access to a wide range of games and an opportunity to enjoy an enhanced gaming experience with friends.
Jana Ulaite, Chief Marketing Officer at Pizza Hut, expressed enthusiasm for the partnership, stating, “Everything we do is about great pizza and creating memorable moments with a delicious slice in hand. We know pizza is a favorite among the gaming community, so we’re really excited to partner with Xbox to level up those gaming occasions and provide the ultimate gaming experience.”
Marcos Walternberg, General Manager of Xbox Global Partnerships and Consumer Products, added, “We’re thrilled to partner with Pizza Hut to offer their customers a free month of PC Game Pass with every Handcrafted pizza order. This collaboration is a perfect blend of delicious food and exciting entertainment.”
The Handcrafted pizza range and the PC Game Pass promotion are now available across all UK Pizza Huts. For more information and to place an order, visit the Pizza Hut website.
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