Birds Eye, a popular frozen food brand, has joined forces with top gaming influencers to introduce their new Chicken Shop products. MattHDGamer, OnScreen, Harrie, and Fifakill are some of the gaming industry’s leading influencers who have teamed up with Birds Eye to encourage the gaming community to play the new Chick’n Dash game and win exciting prizes. The game will offer various prizes, including a customized Chick’n Dash PS5 Console, a custom Chick’n Dash hoodie, and a one-year supply of Chicken Shop products.
With over 80% of gamers snacking and drinking while gaming, Birds Eye’s new Chicken Shop products aim to offer a convenient and mess-free experience. The well-known gaming influencers will host a stream on their channels from April 3rd to promote the game while completing challenges in their favourite titles.
Chick’n Dash will be played throughout the stream, with the influencers competing for the highest score and encouraging their audience to join in. To make it even more engaging, bespoke overlays will track their progression as they navigate through each challenge.
MattHDGamer expressed his excitement about the collaboration, saying, “There are amazing prizes to be won, and what better way than enjoying the Chicken Shop products while playing the game!”
Birds Eye’s spokesperson commented on the partnership, stating, “We see gaming as an excellent opportunity to engage with a new audience, as we seek to push the Birds Eye brand into new audiences in a targeted way.”
The Chicken Shop product line offers a variety of flavours and styles to fit every gamer’s taste, including Salt and Pepper Goujons, Ultimate Fillet Burger, and Sizzler Fillet Burgers.
With the gaming industry becoming increasingly popular, it’s no surprise that brands like Birds Eye are tapping into this market. By teaming up with leading gaming influencers and launching their first-ever gaming media campaign, Birds Eye is taking a targeted approach to reach new audiences and promote their products in a fun and engaging way.
Game link: www.birdseyechickendash.com
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